— Directel · Since 2022
Grow your direct bookings.Cut your OTA commissions.
A cinematic digital partner for independent hotels — where Italian hospitality meets enterprise-grade technology.
— The Studio
We believe independent hotels deserve the same tools the great chains use — and a partner who treats every reservation like their own.Quietly. Beautifully. Every day.
— Selected Work
A portfolio, not a pitch.
— Trusted by independent hoteliers
— Solutions
Four levers. One partner.
Enterprise-grade hotel technology, delivered by a dedicated human team — calm, coherent, and always working in your favour.
Explore all solutions01 · Distribution
Presence, everywhere it matters.
Booking engine, channel manager and OTA strategy — every touchpoint aligned around your direct channel.
02 · Revenue
Growth, quietly engineered.
Dynamic pricing, forecasting and market intelligence. Higher RevPAR, fewer nights left on the table.
03 · Marketing
Attention, beautifully earned.
Editorial websites, SEO, Google Hotel Ads and metasearch — attention turned into reservations you own.
04 · Guest AI
Care, at every hour.
A multilingual concierge on WhatsApp, online check-in and pre-arrival journeys that guests remember.
— 04 · Guest AI
A concierge that never sleeps.
On WhatsApp, in your guest's own language, at every hour. Directel's AI handles pre-arrival, check-in and stay questions — quietly, elegantly, and only escalates when it truly matters.
See how it works
— A word from our hoteliers
“In eight months our direct channel grew by 42%. Directel feels like a full team living inside our hotel — only remote.”
— Chiara M. · General Manager, Boutique Hotel · Florence
— Let's begin
Let's grow your hotel together.
A thirty-minute conversation is enough to see where your direct channel can go next.